Features and Benefits
Jeremy Shapiro Interview
Health Care Leaders
Case
Studies
The Med Squad
While Hodes iQ might be the brawn behind our e-recruiting solution, it's
the collective brains of our health care leaders that guide the way toward
new features, ideas and strategies.
Bernard Hodes Group handles hundreds of hospital accounts (from small
hospitals to large health care systems) just in the United States and
Canada. To guide us, and to help our clients, we turn to our health care
leaders.
Enter Karen Hart and Sandy Haeberle, both former RNs who now spend their
days tending to medical needs of a different kind. From consulting to
strategy to seminars, Karen and Sandy head up our Health Care Division
spending their time across the continent guiding clients and our staff
about the trends and issues affecting the health care community.
Recently, Karen and two other Bernard Hodes Group team members got together
to talk about health care staffing. To give you some insight into how
their team works, we threw this question their way. You'll find
it revealing how they integrate staffing, communications, and technology
into the mix.
Question: How are you tackling sourcing for health care clients?
Karen Hart, RN, BSN - Senior Vice President, Health Care
Division:
Where to begin? In our search for new ways to reach a passive audience,
we've explored everything from e-cards to TV spots. We're
taking our clients into cinema, billboards, busboards, CD-ROM brochures/cards,
call-in open houses, virtual postcards and more.
Peggy Knight, Director, Recruitment Enhancement Services (a division
of Bernard Hodes Group):
At RES, we are testing various Internet strategies to identify (via Web
mining) both active and passive job seekers and soon-to-graduate students
in the varied specialty groups. Many of our health care clients are utilizing
our "call-back" service on mined resumes to ensure that the
candidate will be open to discussing opportunities with a particular hospital
(i.e. location, nature of position, etc.).
We are trying to speed the delivery of interested and qualified candidates
that are ready to talk to the hospital. The Internet is not always a solution
for every position, but it is bringing our hospital clients more candidates
than their recent ad response.
Cathy Swenson, RN, BSN-Health Care Strategist:
Recruitment today is all about multiple, diverse solutions, based on as
much information as possible.
Bernard Hodes Group has had the vision to gather experts in many of the
fields where these solutions are found. It is all about the "big
picture" of staffing.
Here's a good example of working in and looking at a more comprehensive
picture. One of our newest clients is a 42-hospital, interstate health
care system. Take a look at what we are doing to help them across the
spectrum of sourcing and staffing:
We have created an online audit of each of the 42 hospitals and a unique
online focus group for nurses. Next steps include 42 onsite interviews
with the HR teams and RN hiring managers.
Our "audit" will give us metrics, current sourcing solutions
being used, what is working and what isn't, info about communities
and much more.
The focus research will give us demographic information, media habits,
perceptions about the hospital/system/recruitment efforts, and retention
information.
In addition to developing sourcing strategies from this effort, we also
intend to create a profile of the nurses who are likely to leave.
The onsite interviews will yield important information about process,
applicant flow, interview practices/skills (both HR and hiring managers),
competencies, reporting, communications, planning, and more.
We will also do some mystery shopping for this assignment and are developing
customer service presentation modules for health care facilities/systems.
Also we now have post-hire, spot surveys and exit interviews available
for online use for hospitals/systems to help them more accurately track
turnover and issues for immediate management attention.
Another smaller hospital was just assessed by Bernard Hodes Group with
a two-day onsite visit. All difficult-to-fill specialties, such as Pharmacy,
Radiology, and Nursing were assessed. Unfortunately, we found a staffing
process that is plagued by difficulties from start to finish; offering
little or no assistance to the hiring managers.
Sourcing, a key part of the process, has yet to be developed at this
facility. Bernard Hodes Group is working with the HR team to resolve each
issue in the staffing process. Developing sourcing initiatives is one
of the first priorities.
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